It’s not new information that Nashville, Tennessee is one of the hippest, most popular places to be in 2016. With an average of around one-hundred people moving in and around the city on a daily basis, Nashville businesses are having a fine time riding the growth wave.
This reporter has a personal friend who owns a bounce house rental company in the area, and claims to have significant growth just from being positioned highly in the search results – i.e, where people will find them when searching for a bounce house rental. With such large levels of growth, the company has gotten more phone calls than ever.
Torri, who manages www.NashvilleBounceHouseRentals.com, has said that the combination of an increase in her potential customer base plus her website being where they can easily find it, is what resulted in such a large growth.
This can be utilized as a great example for other businesses in the Nashville area as well. And here’s why, speaking from what Torri told me:
- TONS of people use Google when they search for a local business service. A large chunk of them will choose a business from the top spots that show up above all others.
- Having your business listed here increases the amount of customers a business receives each month, which also increases sales and the potential to attract repeat customers and referrals.
- The easier it is for potential customers to find a business’ website, the easier it will be for them to make contact
- A website is like a billboard that represents a business 24/7. If people can’t find it though, it’s not doing what it’s supposed to do which is attract prospects, provide them with the information they’re looking for (phone number, service info,) and convert them to customers.
This is the most in-depth I think we’re ever gotten on here but hey, this is business. 🙂
If you’re a local business owner, I hope that you will benefit from this information. It’s at least worth taking a look at if it can potentially increase the amount of business that you are getting from your website.
I was also informed that these trends are only going to grow more important as the years go by. What I mean is that people will continue to use Google more often that any other search engine, and many are even starting to use Facebook when looking for local services like bounce house rentals. So if you have a business and it’s not easy to find on these websites, then potential customers simply won’t be able to make contact with you. People are rarely using phonebooks these days, so if you have a business then you need to be able to be found online.
This reporter has really learned quite a bit about what local businesses have to face in order to keep themselves in the eye of their potential customers. And when you think about it, there are only so many spots and the top of Google and Facebook, so only a few businesses can show up there first. I would think that this would make things more competitive for sure.